Premium Diamonds
Premium Diamonds
Price match guarantee
Price match guarantee
Ethically Sourced
Ethically Sourced
Worry-Free shopping
Worry-Free shopping

About us

Four generations of passion for diamonds.
We’ve been working with diamonds since 1975 and our passion has always been to curate the best value ethically sourced diamonds on the planet. Connecting people with premium certified diamonds, alongside our friendly industry leading service has been at the forefront of what we have done for the last 45 years.

Meet the team

From b2b company to established international online brand, our story has been inspired by our team’s shared passion for making diamonds accessible to everyone, providing impeccable customer care and crafting heartfelt stories into timeless reality.


Vincent was born in Lima, Peru in 1961. His family moved to Antwerp, the diamonds' capital of the world in 1971. He has traveled, exhibited, bought and sold polished diamonds since 1983.


Marc started his career in the diamond industry in 1974 trading rough diamonds. Before Marc joined Alpilex Diamond Mfg in 1988, he was involved in the jewelry business.


Kurt has been involved in digital marketing and e-commerce since the 1990s. He created his first e-commerce business in 2000.



Average size of our diamonds sold



Average saving vs retail for our clients



returns every year



Start of our online journey

Who is Antwerp Diamonds Direct? is a collaboration of Alpilex Damond Mfg, a company located in Antwerp,Belgium the heart of the diamond industry and Netkreatives , a company specialized in Internet sales and marketing. Originally not intended to work together on this project the two owners of Alpilex and Netkreatives who knew each other for many years before starting this adventure after some months of talking and brainstorming decided to form a partnership to offer high-quality diamonds to the wide public via an online platform. Before this Alpilex was mainly dealing with B2B sales.

Why purchase with us? offers you all the tools and peace of mind you need to guarantee a pleasurable experience and successful outcome when buying a diamond.

We cut out the middlemenwhich helps us to offer thebest prices on the market

We have preselected andfiltered out low-quality items so you can have a worry-free choice on our site

We educate our customersfor FREE (check out our education pages or our diamond buying guides)

Our team of diamond experts are available during office hours to help you with free advice

We believe everyone should have access to a high-quality
and affordable diamond…

…so we made our site to help you find a great diamond and
offer you the opportunity to buy it straight from the source!


Our accreditations
We are members of the Antwerp diamond bourse, registered members of the Antwerp world diamond center, Federation of Diamond Exchange and Antwerp Diamond Exchange, and work with respected diamond certification labs such as IGI, GIA, and HRD.
Online diamond consultation
If you can’t make it to our office, this is the next best thing. Spend time with our team online to discover the best diamond for you.
Meet your diamonds & our team
We love to meet our customers, come by our Antwerp office. Inspect your diamonds and meet the team behind our company.