Best price guaranteed

Up to 70% price advantage compared to traditional jewelry stores , the European leader in premium diamonds, introduces full price transparency for our customers.

When looking for a diamond on our site you can easily see how much you can save for any given diamond compared to buying from a traditional retail store.

In order to have full transparency for our customers, we have integrated the diamond retail benchmark price. This way our customers can easily see their price advantage when ordering through us. offers you the best price in the market for premium diamonds.

How are we able to do this?

  •  Being a traditional B2b player we have decided to offer also consumers wholesale prices and qualities
  •  We have a low overhead as we do not operate any stores, and do not need to employ salespeople
  •  We specialize in only offering Premium diamonds, our stock and financing costs are minimal compared to larger players
  •  We take out the middleman so we can pass those savings directly on to our customers

All these elements contribute to our ability to offer our customers the exact same quality diamond at the best possible price. In addition, we are able to offer you professional and personal advice and a complete service from order up to delivery.

Best price guarantee

Offering the very best price online is one of our promises to our customers. Our prices are updated daily so you can be assured we will always have the best-priced items in the market. Typically our prices are up to 70% cheaper when compared to traditional retail stores.

That is why we guarantee that if you do find the exact same diamond at a better price elsewhere, contact us and we will match that price immediately. This offer is valid for any diamond we offer on our site, but in order to claim the offer two conditions must be met

  • Diamonds must be like for like ( certificate number, weight, color, measurements)
  • Evidence of pricing must be provided