Best price guaranteed
Up to 70% price advantage compared to traditional jewelry stores
Antwerpdiamonds.direct , the European leader in premium diamonds, introduces full price transparency for our customers.
When looking for a diamond on our site you can easily see how much you can save for any given diamond compared to buying from a traditional retail store.
In order to have full transparency for our customers, we have integrated the diamond retail benchmark price. This way our customers can easily see their price advantage when ordering through us.


Antwerpdiamonds.direct offers you the best price in the market for premium diamonds.
How are we able to do this?
- Being a traditional B2b player we have decided to offer also consumers wholesale prices and qualities
- We have a low overhead as we do not operate any stores, and do not need to employ salespeople
- We specialize in only offering Premium diamonds, our stock and financing costs are minimal compared to larger players
- We take out the middleman so we can pass those savings directly on to our customers
All these elements contribute to our ability to offer our customers the exact same quality diamond at the best possible price. In addition, we are able to offer you professional and personal advice and a complete service from order up to delivery.
Best price guarantee
We are committed to offering the most competitive prices in the online diamond market. Our prices are updated daily to ensure you receive the best value, often up to 70% less than traditional retail stores.
If you find the exact same diamond listed at a lower price elsewhere, we will match it. To qualify, please ensure:
Exact Match Requirement: The diamond must be identical in all specifications, including certificate number, carat weight, color, clarity, cut, and measurements.
In-Stock Verification: The competitor’s item must be currently available for online purchase.
Authorized Sellers Only: Price matches are limited to authorized retailers, excluding third-party marketplaces or unauthorized sellers.
Exclusions: Certain offers, such as clearance sales, bundled deals, limited-time promotions, or loyalty program discounts, are not eligible for price matching.
Proof of Price: You must provide verifiable evidence of the competitor’s lower price with a direct link to the product page.
This guarantee applies to all diamonds available on our website. Contact us with the necessary details, and we will promptly match the price.